Double Up Your Audience Engagement

Video Advertising

Some businesses are torn between deciding whether or not to launch a video advertising campaign and questioning why they are currently doing so. Simply said, if you don't include video in your marketing approach, you'll be left behind. The following are five reasons why.

1. Your clients are seeing more videos than ever before. Statistics show that your target audience watches videos, which is basically the only advantage you need to know:

• 92% of B2B prospects consume online video

• 4 billion videos are watched on YouTube every day

• About one-third of shoppers will purchase a product after viewing a video ad

2. Your clients are seeing more videos than ever before. Statistics show that your target audience watches videos, which is basically the only advantage you need to know:

Video is widely shared. Those who find a video ad entertaining or valuable will share it with their social media followers. In fact, Twitter users share more than 700 videos every minute. This phenomenon has the potential to greatly improve the exposure of your video.

3. Video is a great way to inform and educate people.

Video ads work as instructional tools because they combine audio and visual aspects that appeal to several senses. They're particularly useful for product demos or as How-To guides because viewers can really watch how things function or acquire a new skill.

4. Search engines love video.

When it comes to tweaking the algorithms that present some sites higher on the rankings page, the major search engine corporations prioritize video material. While you share videos on social media, blog about them, and embed them on your website, your target audience is more likely to find you when looking for related information.

5. Analytics are telling.

The primary video sites, including Facebook and YouTube, include features that enable you to see how your content performs. Knowing the views, shares, likes and social interactions can help you plan future campaigns, which makes your content more effective at reaching your target audience.